Content Marketing Pitch For Travel Agency, Around The World Travels

Hi, my name is Adetutu and this is a content marketing pitch for travel agency, Around the World Travels to boost their content marketing efforts. The aim is to engage potential travelers, build brand loyalty and boost website traffic and conversions.  

In light of this, here are the four content marketing options I believe would suit the business better, compared to the other options. 

1. Travel Guides and Tips

The website would have information focused on destination guides about popular, trending and also emerging destination spots that travelers would be interested in. 

The content would also have information on the cultures of the people in that area, so as to ensure the traveler is up to date on the dos and don’ts of the area, practical tips on spots they can go, to broaden their experience as well as activities they can do during their visit. Information that also includes where to eat and others that can help travelers plan their trips efficiently.

The blog must also include content that offers valuable tips such as packing hacks, budget travel advice, travel checklist for different locations. 

This will position the travel website as a trusted resource. 

2. Social Media Campaigns and User-Generated Content

There is barely anyone that uses the internet that doesn’t have a social media presence. Platforms like Instagram, Tiktok, Twitter, Facebook and Pinterest continue to garner popularity. Any business/organization without a social media presence is missing an opportunity to improve their audience base and also the opportunity to engage their audience. There are many travelers online and people rely on information from others on social media to make certain decisions, which include patronizing a business or visiting a spot. Actively posting on social media, hopping on trends, hashtags can help with visibility. This visibility can be directed to the website as well. 

In addition, encouraging the audience to engage with specific hashtags can drive user-generated content, which will help with credibility, as people relate better with a face and such content from others can also be used on the social media platforms of the business. 

3. Video Content and Virtual Tours

Travel vlogs and virtual tours of destinations provide an immersive experience that captures the essence of a location. This is what the audience loves to see. The website can host the virtual tours of these areas, while the social media platforms can have snippets/clips of these places to garner interest. Having a Youtube channel may also be a way to both publicize the business as well as make money off views. 

This is preferable to audio/ podcasts because with travel it is easier to appeal to sight than to ears, to attract travelers

4. Email Newsletters with Personalized Recommendations

Email marketing will always be a powerful tool for keeping potential travelers engaged. Email marketing would give the business the opportunity to send personalized travel recommendations and exclusive deals to those who may have interacted with the website at one point or based off their searches. This would nurture leads and encourage bookings. It is as “personal” as it can get, with email marketing. 

These four content marketing options were chosen, against the others because the target audience is more likely to latch on to the offerings of the business and convert faster,within a reasonable budget. 

Link to presentation on slideshare: https://www.slideshare.net/slideshow/content-marketing-for-around-the-world-pdf/271507130

Link to vimeo upload: