As we pulled up to the Radisson Blu Glasgow, excitement filled the air. My husband, Babatunde Adetutu, had been nominated as a finalist in the prestigious Professional Rising Star category, and the evening was poised to celebrate not just his achievements, but the accomplishments of many outstanding professionals across the Scottish Black community and their allies. The Black Professional Scotland Awards, organized by the visionary Enoch Adeyemi, was a night dedicated to excellence, diversity, and the power of hard work values we cherish deeply at DWAD Pro LTD. A Warm Welcome with Cultural Roots Upon entering the lobby, we searched for our table number displayed on the screen, a subtle detail that added to the event’s well-organized atmosphere. As we made our way into the grand event hall, we were greeted by the Yoruba eulogy “Ise ni Ogun Ise,” meaning “Hard work is the antidote to poverty.” Hearing these words, I was immediately reminded of my cultural heritage. The opening speech by Enoch Adeyemi beautifully integrated this message, translating it into English for the diverse audience. It set the tone for the evening a celebration of identity, resilience, and global unity. Our Table: A Microcosm of Diversity and Professionalism We were seated at a table brimming with energy and diversity, surrounded by an amazing group of individuals from various cultural backgrounds including Scottish, Nigerian, and Mexican and representing a wide array of professions, including entrepreneurs, member of the police force, and executives from different industries. It was a true testament to the event’s focus on diversity, which aligns perfectly with one of DWAD Pro LTD’s core pillars. This wasn’t just an evening of celebration; it was also a powerful networking opportunity. The joyful atmosphere at our table was palpable. People were eager to connect, share their stories, and celebrate each other’s successes. Cultural Vibrance Meets Elegance The evening was filled with cultural activities that brought the room to life. Traditional dances and music bridged cultural divides, uniting everyone in the room through the universal language of art. The food was a delicious three-course continental meal which was another nod to the diverse audience, ensuring that there was something familiar for everyone. The MCs for the evening, Tosin Ogunlesi and Asabea Owusu, carried out their roles with grace and professionalism. Their ability to seamlessly navigate the evening while representing different cultural backgrounds added an extra layer of inclusiveness to the event. Celebrating Workmanship Excellence As the awards ceremony progressed, it became clear that this night wasn’t just about recognizing individual achievements but celebrating the collective excellence of the Black community and its Allies. The categories were designed to highlight those who have excelled in their respective fields, and our table was particularly special, with four nominees seated with us. Out of these four, three emerged as winners, including my Husband, Babatunde, who won in his category of Professional Rising Star. The pride I felt in that moment was indescribable, while it wasn’t just his victory but a triumph for all of us who believe in the power of perseverance and community. Nigerian Owanbe Vibes in Scotland No celebration is complete without capturing the memories, and the event offered a taste of Nigeria’s Owanbe vibe with the 360-degree rotating camera that allowed us to capture our most elegant moves and poses. The backdrop, showcasing all the event’s sponsors, provided a great spot for photos, and the branded photo booth gave everyone the chance to take professional pictures with their awards. It was an evening of glamour and joy, with a perfect balance of elegance and fun. A Night of Connection and Growth After the awards, the networking session allowed guests to exchange ideas, share views, and learn from one another. It was an invaluable opportunity to engage in meaningful conversations that will undoubtedly spark new partnerships and collaborations in the future. The night ended with live music and dancing, allowing everyone to let loose and celebrate not just the awards but the strength and unity of a community that continues to push boundaries and excel. The band played on, and the dance floor filled with vibrant energy, ensuring that the evening ended on a high note. DWAD Pro LTD: Diversity, Workmanship, Accomplishments, and Dialogue The Black Professional Scotland Awards was an event that perfectly embodied DWAD Pro LTD’s values. The celebration of diversity was evident in the range of backgrounds represented. The recognition of workmanship accomplishments was showcased through the award categories, celebrating the professional achievements of the Black community and their allies. And finally, the event fostered dialogue, providing space for people to connect, share, and learn from each other. At DWAD Pro LTD, we believe in the power of coming together across cultures to create something bigger than ourselves. This event was a shining example of how diversity and excellence can be celebrated on one stage, and we are proud to have been part of such an inspiring evening. We look forward to continuing to create spaces where diversity thrives, accomplishments are recognized, and meaningful dialogue is fostered both within Scotland and beyond. This experience has left a lasting impression, not just on me but on all who attended. It was a night that will be remembered, not just for the awards and accolades, but for the community it celebrated. And as DWAD Pro LTD continues to grow, we remain committed to these values Diversity, Workmanship Accomplishments, and Dialogue while looking forward to future events that inspire, connect, and celebrate excellence. References Black professionals Scotland; https://blackprofessionals.uk/ The Black Scottish Award; https://theblackscottishawards.com/ Photo credit; https://maxakinvisuals.pixieset.com/tbsa2024/
Register Now https://www.eventbrite.co.uk/e/cultural-fusion-tickets-908756223327?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl
What key objectives can be satisfied with Facebook Advertising? Facebook Advertising is a powerful tool for businesses, offering diverse objectives aligned with marketing goals. Here are key objectives that Facebook Advertising satisfies: Brand Awareness Facebook’s Awareness Objective helps businesses introduce their brand to new audiences. With over 3 billion monthly active users, Facebook’s reach is unparalleled, making it ideal for affordable marketing efforts (Madgicx, 2024). A study found that 89% of social media marketers use Facebook for promotion, highlighting its effectiveness in building brand recognition (Madgicx, 2024). Lead Generation The Leads Objective allows businesses to collect customer information directly through Facebook forms. Research shows lead ads are effective for webinar sign-ups, eBook downloads, and inquiries, with a reported 9.21% average conversion rate for B2B campaigns (Bïrch, 2023) . Sales and Conversions The Sales Objective targets users with high purchase intent as it leverages on Facebook pixel data for retargeting. A case study revealed BionicGym generated 9x ROI from their Facebook ads. This company spent $300,774.82 to earn $3.64 million in revenue from Facebook ads.(Crowe 2021). Dynamic product ads (DPAs) further enhance sales by showcasing personalized product recommendations. Veljic, V (2024) Traffic and Engagement The Traffic Objective drives users to websites, while Engagement boosts interactions (likes, shares, comments). Facebook ads have an average click-through rate (CTR) of 0.9%, outperforming Instagram and TikTok in driving meaningful engagements. (Madgicx, 2024) App Promotion For mobile businesses, the App Promotion objective increases downloads and user engagement. Facebook’s algorithm targets users likely to install apps, optimizing for installs or in-app purchases.(Bïrch, 2023) References What are the main Facebook advertising formats available? Facebook (also known as Meta) offers diverse advert formats to cater to different marketing objectives, from brand awareness to direct sales. Here are the key advert formats Facebook has available: 1. Image Adverts Here is the simplest and most common format. It features a single high-quality image with accompanying text. It’s ideal for brand awareness and promotions. Image adverts must adhere to specifications such as a 1.91:1 to 1:1 aspect ratio and a minimum resolution of 1080 x 1080 pixels.(Yaary, 2024) 2. Video Adverts Video adverts are more engaging than static images and video adverts can run in feeds, stories, or in-stream videos. The recommended settings include H.264 compression, 1080p resolution, and captions for sound-off viewing. (Hoang, 2025). 3. Carousel Adverts Carousels allow up to 10 images or videos in a swipeable format, each with its own link. It is effective for showcasing product catalogs or step-by-step guides. 5. Stories Adverts These are full-screen vertical ads that appear between organic stories. They come in a 9:16 aspect ratio and advertisers should avoid using text in the top/bottom 14% of this format. (Yaary, 2024) 6. Lead Adverts Pre-filled forms within Facebook to capture user data (e.g., emails) without redirecting to a landing page. It is highly effective for lead generation. They’re ideal for collecting newsletter sign-ups, booking appointments, or generating leads. (Hoang, 2025). 7. Messenger Adverts Messenger adverts appear in users’ Messenger inboxes as well as in between Messenger Stories, enabling direct conversations. This is useful for customer service or personalized promotions. (Hoang, 2025). Display size of messenger adverts are 1080px 1920px, or larger, with minimum width: 500 pixels and aspect ratio: 9:16 8. Dynamic Adverts This automatically personalizes adverts based on user behavior (e.g., retargeting abandoned carts). It is powered by a product catalog. (Hoang, 2025) References Available at: https://madgicx.com/blog/when-it-comes-to-facebook-ads-size-matters.( Accessed on April 4, 2025) How can you target audiences when creating a Facebook advertisement? Facebook is a remarkable marketing platform that offers sophisticated audience targeting options to help businesses reach their ideal customers. Here are the ways you can target audiences when creating a Facebook advertisement. 1. Demographic Targeting Advertisers can target users based on age, gender, location, language, education, and job title. For example, a luxury watch brand may target males aged 30-50 in urban areas as the target audience can be found in those areas. 2. Interest & Behavior Targeting Facebook analyzes user activity so brands can target based on interests (e.g., fitness, travel) and behaviors (e.g., frequent online shoppers). Interest-based ads have a higher engagement rate than one that isn’t interest based. 3. Custom Audiences (Retargeting) Businesses can upload customer lists (emails, phone numbers) or track website visitors via Facebook Pixel for retargeting. Retargeting ads keep brands top-of-mind, boosting conversions by up to 150% and brand recall by 57%.(Saini & Dudkiewicz, 2025). 4. Lookalike Audiences Facebook identifies users with similar traits to a brand’s existing customers. A study found lookalike audiences improve advert performance by 2-3x compared to broad targeting (Patel, 2024). 5. Geographic & Device Targeting Adverts can be localized to specific cities or countries. Additionally, businesses can also target users by device (iOS/Android), a feature which further narrows the marketing audience. References (Accessed on April 10, 2025) Explain the key elements that make up a great Facebook advertisement. An effective Facebook advert combines compelling visuals, persuasive copy, and strategic targeting to drive engagement and conversions. Here are some important elements that make up a good Facebook advertisement. 1. Eye-Catching Visuals High-quality images or videos will always grab attention. Studies show video ads generate 12% more engagement than static images (Meta, 2024). An example of this would be a travel agency using vibrant destination videos to entice viewers. 2. Clear Value Proposition The advert copy should immediately communicate benefits of the product or service. Adverts with a strong value proposition see 2x higher click-through rates (HubSpot, 2023). For instance: Get 50% off your first order—limited time! 3. Strong Call-to-Action (CTA) Call to Actions (CTAs) guide user behavior and highlight what action you would want the customer to take on that advert. It could be “Shop Now” or “Sign Up”. CTAs can boost conversion rates of adverts by 30% (Neil Patel, 2024). 4. Audience Targeting Precise targeting ensures relevance. Custom and lookalike audiences can also improve returns on investment of advert spend. 5. Mobile Optimization With 98% of users accessing Facebook via mobile, vertical videos (9:16) and concise text
Instagram, with its visually-driven nature and massive user base, offers Community Interest Companies (CICs) a powerful platform to amplify their mission, connect with their community, and drive positive change. However, simply having an account isn’t enough. Here are five actionable ways your CIC can leverage Instagram to raise awareness effectively By implementing these strategies, your CIC can effectively leverage Instagram to raise awareness, build a strong online community, and ultimately further your mission
Social media advertising plays a critical role in supporting an organisation’s overall digital marketing strategy. It allows brands to engage with audiences in real-time, build awareness, and drive measurable results across platforms like Facebook, Instagram, X (formerly Twitter), LinkedIn, and TikTok. According to Statista (2024), global spending on social media advertising reached USD 234 billion, reflecting its growing impact. Unlike traditional advertising, social platforms provide advanced targeting features, enabling businesses to reach users based on location, interests, demographics, and online behavior. This targeted approach increases the return on investment (ROI) and reduces advertising waste. A major advantage that digital marketing has over traditional marketing. A key benefit of social media advertising is its role in brand awareness and visibility. Platforms like Instagram and TikTok allow for visually engaging content, helping brands connect with younger demographics. For instance, Nike’s user-generated content campaigns on Instagram have significantly boosted engagement and follower growth, reinforcing brand loyalty (Velasquez, 2024). Additionally, social media ads contribute to lead generation and sales conversions. Social media platforms like Facebook offer lead forms directly in the adverts, which streamlines user experience and reduces drop-offs. HubSpot (2023) said that companies using Facebook ads saw a 77% increase in quality leads within six months. Another strategic advantage is the ability to measure and optimize. Businesses can track impressions, click-through rates, and conversions in real time, which allows continuous improvement. Tools like Meta Ads Manager and Google Analytics assist in evaluating performance and refining campaigns based on audience behavior and also for retargeting. An advantage over traditional marketing strategies. Moreover, social media supports other digital marketing elements such as content marketing, influencer collaborations, and search engine optimization (SEO). For example, content shared across social platforms can increase web traffic and improve domain authority over time (Waye, 2023). To conclude, social media advertising is not just a promotional channel—it’s a strategic component of an integrated digital marketing approach. It supports brand building, customer acquisition, and real-time engagement, making it indispensable for modern marketing efforts and the beauty of it is that it caters to all budgets. References Statista. (2024).Social media advertising spending worldwide from 2019 to 2029. Available at: https://www.statista.com/forecasts/1418549/social-media-ad-spend-worldwide (Accessed on April 4, 2025) Velasquez, F.(2024)Understanding Nike’s Social Media Strategy: Why It Works.Available at: https://yoursocialstrategyco.com/2024/05/17/understanding-nikes-social-media-strategy-why-it-works/ Accessed April 4, 2025 HubSpot. (2024). The Ultimate List of Marketing Statistics for 2024. Available at: https://www.hubspot.com/marketing-statistics. Accessed on April 4, 2025 Waye, H.(2023). How Social Media Can Supercharge Your SEO. Available at: https://moz.com/blog/how-social-media-can-supercharge-your-seo#:~:text=The%20primary%20SEO%20benefit%20of,fact%2C%20most%20won’t. Accessed on April 4, 2025
Best data analytics events now While you want your sales team to be spending most of their time prospecting and selling, making sure they have the time and space to keep the CRM up to date is critical. Remember to factor in time for these tasks when setting goals and benchmarks for them. Provide sales support where you can to ensure your sales team is spending. Bring to the table win-win survival strategies to ensure proactive domination. At the end of the day, going forward, a new normal that has evolved.! Say goodbye to bank fees. Leverage agile frameworks to provide Capitalize on low hanging fruit Deposit funds easily, securely. Best data analytics events now Felis morbi ut tristique pretium libero. Eget purus, enim, orci, quis tempor sed. Sed nec eget nibh et Ut orci, sagittis tellus dui congue. Blandit laoreet nullam amet eget. Ut tincidunt diam tempor sed turpis odio vitae sem lobortis. Learning from failure The European languages are members of the same family. Their separate existence is a myth. For science europe uses the same vocabulary. Get yourself comfortable. Manage your workspace and organize your desk. Keep In touch with your co-workers.
Enrolling in the British Academy of Digital Marketing course allowed me to develop essential digital marketing skills to thrive in the digital space. Here are three key skills I have learnt so far Search Engine Optimization (SEO)I learnt the importance of optimizing websites to rank higher on search engines like Google. I gained experience in how to carry out keyword research, learn the importance of on-page and off-page SEO strategies, and analytics, in order to help businesses increase visibility and organic traffic. Social Media MarketingI learnt the importance of having compelling social media preference and how to build a personal brand off social media. I was able to create content and post the created content. I was able to understand audience engagement, content strategy, and paid advertising to boost brand awareness and conversions. Blogging and Email MarketingWith the various assignments, I was able to practice the theoretical aspects of classes, creating a blog, uploading content and also crafting emails for email marketing as well.This course equips you with practical, industry-relevant skills to excel in digital marketing.
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