Enrolling in the British Academy of Digital Marketing course allowed me to develop essential digital marketing skills to thrive in the digital space. Here are three key skills I have learnt so far
Search Engine Optimization (SEO)
I learnt the importance of optimizing websites to rank higher on search engines like Google. I gained experience in how to carry out keyword research, learn the importance of on-page and off-page SEO strategies, and analytics, in order to help businesses increase visibility and organic traffic.
Social Media Marketing
I learnt the importance of having compelling social media preference and how to build a personal brand off social media. I was able to create content and post the created content. I was able to understand audience engagement, content strategy, and paid advertising to boost brand awareness and conversions.
Blogging and Email Marketing
With the various assignments, I was able to practice the theoretical aspects of classes, creating a blog, uploading content and also crafting emails for email marketing as well.
This course equips you with practical, industry-relevant skills to excel in digital marketing.