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- Personal Branding
Enrolling in the British Academy of Digital Marketing course allowed me to develop essential digital marketing skills to thrive in the digital space. Here are three key skills I have learnt so far Search Engine Optimization (SEO)I learnt the importance of optimizing websites to rank higher on search engines like Google. I gained experience in how to carry out keyword research, learn the importance of on-page and off-page SEO strategies, and analytics, in order to help businesses increase visibility and organic traffic. Social Media MarketingI learnt the importance of having compelling social media preference and how to build a personal brand off social media. I was able to create content and post the created content. I was able to understand audience engagement, content strategy, and paid advertising to boost brand awareness and conversions. Blogging and Email MarketingWith the various assignments, I was able to practice the theoretical aspects of classes, creating a blog, uploading content and also crafting emails for email marketing as well.This course equips you with practical, industry-relevant skills to excel in digital marketing.
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